YashHow do we start to adopt a user-centric approachA user-centric approach to marketing starts by really understanding your audience and in this lesson, I want to explain why traditional…Jan 27, 2021Jan 27, 2021
YashBuilding a picture of your audience using surveysWe all use surveys, and they’re a powerful tool for building a better understanding of users,but often, I think we probably use them in…Jan 18, 2021Jan 18, 2021
YashHow to better understand your audience without spending a centOne of the significant barriers to user research is the perception that it’s expensive,but really, that doesn’t need to be the…Jan 11, 2021Jan 11, 2021
YashIdentifying, testing, and measuring growth channelsIt is rare for a company in an early stage to be great at all of these channels and it is also rare for a large company at a late stage or…Dec 28, 2020Dec 28, 2020
YashEnsure Website Success with a prototype you can testBuilding websites that support your marketing strategy can be a expensive and time-consuming business,and if we get it wrong, it can prove…Dec 21, 2020Dec 21, 2020
YashReflecting Customers Mindset with Card SortingYour websites are a crucial part of your marketing campaign. And yet we structure most of our websites around our internal, how our…Dec 14, 2020Dec 14, 2020
YashBuilding a growth process from by John Mcbride— ReviewI really liked the Building a growth process module by John Mcbride in Cxl Institute’s Growth marketing Mini degree. So today I am sharing…Nov 29, 2020Nov 29, 2020
YashMy First Week Learnings -Growth Marketing Minidegree ReviewHi, I am Yash Warang, a Growth Marketing Intern based in Mumbai, India. Last monday I got scholarship from CXL institute in Growth…Nov 22, 2020Nov 22, 2020