We all use surveys, and they’re a powerful tool for building a better understanding of users,but often, I think we probably use them in the wrong way,so in this lesson, I want to show you some techniques to extract valuable and applicable information about your audience.You should know what you…

One of the significant barriers to user research is the perception that it’s expensive,but really, that doesn’t need to be the case,especially when you’re starting out.For a start, you’ll find that you’ve got a lot of knowledge about your audience already within your company. I want to explore how to…

Understanding Conversion Reports & Goals — Let’s think about the answer that these reports are there to help us figure out.Essentially, this is all about the results.This is all about answering that big, giant question:what are the results of all of my user’s actions?That’s what the Conversions Reports are thereto answer.Now, let’s first talk about where…

It is rare for a company in an early stage to be great at all of these channels and it is also rare for a large company at a late stage or an enterprise software company to be doing growth marketing with all of the channels at top peak performance.It’s…

Building websites that support your marketing strategy can be a expensive and time-consuming business,and if we get it wrong, it can prove a costly mistake leaving you with a site that fails to convert.So you have this wonderful sales funnel that drives traffic to your website,and then it all falls…

Your websites are a crucial part of your marketing campaign. And yet we structure most of our websites around our internal, how our company views the world rather than from the user’s perspective. And if you want users to act on your website,we need to reflect how they’re thinking,what their…

What is Top Task Analysis? Top task analysis was originally created by Gerry Mcgovern who identified what tasks users most wanted to complete on the website, so that those tasks could be prioritized.We can use it to understand what questions and concerns a user has,and what questions they need addressing…

I really liked the Building a growth process module by John Mcbride in Cxl Institute’s Growth marketing Mini degree. So today I am sharing this complete module as it is spoken by John in his own words. Building a Growth process John Says “There are essentially three main phases in…

Hi, I am Yash Warang, a Growth Marketing Intern based in Mumbai, India. Last monday I got scholarship from CXL institute in Growth Marketing Minidegree. As part of this scholarship I will author 12 blogs in which I will share my learnings from this Minidegree. Today I will be sharing…